I Switched Back to a Personal Account on Instagram and Here’s What Happened

This post is sharing what I learned when I switched back to a personal account on Instagram. 

Who runs the world?

Instagram.

If you’re checking out this post you’re likely a fellow blogger, influencer, social media manager or small business dying to get the inside scoop on how to beat that darn forsaken algorithm. Ah yes the Instagram algorithm. The algorithm and I have a love/hate relationship. On being mostly “hate” status as of late, I decided to run a little test.

You see, like many, the once organic platform worked as aesthetic growth for building communities. And it worked beautifully. Until it didn’t. Now, don’t get me wrong…I am still awestruck how one little platform and set of squares has brought us tremendous opportunities to go out and earn business, to have a voice and essentially be whoever it is that we want to be on this little magical place called Instagram. But growing lately on the gram has been tough cookies.

Those of us who use Instagram to monetize, secure sponsorships and grow our businesses have noticed drastic changes in our reach and engagement within the Business Profile. While the business profile has a lot of benefits (recapped below) I was curious to see what would happen if I switched back to a personal profile. Here is what I saw…

 

 
 
 
 
 
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A post shared by JENNY | Lifestyle Blogger (@chocolateandlace_) on

Disclaimer, I’m not an Instagram or even a social media expert. I’m a platform user, that loves to connect with my audience and learn and grow by maximizing usage of the platform.

Reach (finally) to My Own Followers

Here’s what’s been happening, in the form of one opinion. Instagram has been withholding your own audience, those that choose to follow you, from seeing your posts. There are many conspiracy theories around this as far as what percentage of your audience is withheld, what percentage sees your post and there are even theories that say Instagram “holds” your likes and comments and then releases them all at once encouraging your dopamine to rise.

In the first post I made to my newly switched personal account, I was finally reaching more of my own followers. Accounts that have followed me for years and people I actually know in real life were coming out of the woodwork both liking and commenting on my post. It was totally obvious to me that my posts were being shown in my of my own followers feeds. Over a 7 day period, my reach increased by +65% and my impressions grew by +31%.

Engagement Went Up

Because of my increased reach, accounts that genuinely enjoy following me were able to see my content and then due to the quality of the content, they engaged. Comments, DM’s, likes, saves and shares soared up an increase of +35%. My posts were jamming with a little extra love.


What Didn’t Happen

During the switch I did jump from 13.4 to 13.5 followers, but I didn’t get a huge influx of new following. The switch did not bring on a million new followers and I just want to make that clear incase that’s one of your goals.

Most importantly, I lost the ability to Swipe Up in Stories. I lost the ability to put in an email, call or other functions in which none those losses translated into more traffic for my site. Depending on your goals, these items may not be important to you.

So Did I Switch Back or Stay a Personal Account?

When I switched back to a personal account, I lost the ability to use the Swipe Up feature in stories. After earning 10k followers, I want to keep this right. Instagram is a tremendous platform, but one I can’t control. What I can control is my blog (website) and my email subscriber list.

Driving my audience to my website is a vital part of my blog growth and strategy as well as any applicable campaigns. The Swipe Up feature in stories can sometimes account for as much as 30% referral traffic per a day.

Lastly, I LOVE utilizing Instagram Insights. Tracking your insights help you diagnose where you can make improvements in your content and engagement. It helps me to see what my followers love (and what they don’t) and give them more of the content that they deserve. After all…this is what building a community is all about.

After 7 days…I made the switch back to a Business Profile.

 

 
 
 
 
 
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SCREEN SHOT READY ⭐️ The other night you guys helped me build the most banging list of favorites from @traderjoes 🙌🏼 Wow does this group know how to shop {and EAT!} I’ve compiled your next Trader Joe’s shopping list here. You’re welcome 🍴 Cauliflower Gnocchi #1 THING Everything But the Bagel spice Dark Chocolate Covered Peanut Butter Cups Cheddar with Turkish Apricots Chili-Lime Seasoning Pistachio Toffee Peanut Butter Pretzels Lemon Chicken Chocolate Lava Cake Mango Mochi Cashew Butter Orange Chicken Microfiber Dishrags Apple Carrot Fruit Squeeze Chevre Goat Cheese with Honey Lemon Cookies Zucchini Noodles Pizza Dough Smoked Paprika Dark Chocolate Sea Salt Almonds Parmesan Crisps

A post shared by JENNY | Lifestyle Blogger (@chocolateandlace_) on


After I switched back to a Business Account, within the hour I literally lost 10 followers and dropped back to 13.4k followers. I’m uncertain if that’s a direct correlation of switching profiles however my first post back on business did not fair as well as the previous posts. While their are many factors that play into a post performance such as hashtag usage, time of day, quality of content and type of content, my experiment left me feeling confident that your reach is potentially greater on a Personal Account.

At the end of the day what matters most is quality of your content and how well you connect with your community. I say this even with the ups and downs of the Instagram game. Focus on the controllables.

I know there are MANY IG experts out there and would love to hear your opinions, experiences and best practices in the comment box below!

 

RELATED: How to Use Instagram Stories to Jumpstart Your Engagement.

RELATED: The Unofficial Rules of Social Media Influencing Every Brand and Influencer Needs to Know.

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